An identity crafted to share the passion for cycling.

2023 - FOR PUPPYTON RIDE VIENNA

Puppyton Ride is a cycling club from Vienna that has speed, provocation and friendliness at its core. Gaining popularity and members, two teamwear collections explored the visual identity of the club out on the rides.

COLLABORATION

Jonathan Schmidt
Matthias Hochholzer

RESPONSIBILITIES

Visual identity
Collection planning
Ideation
Pattern drawings
Asset production

FINDINGS

A visual expression made for people to connect.
Learning the softgoods development process while doing.
Details and manufacturing quality make or brake the product.

A pattern based on the ‘Wiener Geflecht’ was the base for the second drop of teamwear. The goal was to show the team’s roots in Viennese culture while creating a graphically coherent visual impression on the bike.

In early iterations different pieces like a long sleeve jersey and gilet were explored for the collection. The designs were developed in patterns and sampled with Viennese Studio Trikoterie.

With details spread over the clothes they are eye catching from afar and stay visually appealing from up close. The bike clothing is produced by the team's partner Verge and made in Philippines.

Including the signature jersey, bib shorts, socks, bidon, cap and t-shirt the second drop creates a strong identity that connects cyclists on their rides and makes them a distinct peloton.

© 2025 Tillmann Toben and respective copyright holders